Furry Family offers the largest premium dog food subscription service in Sweden, featuring unique recipes that support healthy, active dogs. Furry Family challenges the traditional dog food industry with top-of-the-line ingredients and a seamless experience of quality nutrition for dogs.

In my role as Art Director for Furry Family, my mission was to ideate and execute a rebranding, including brand identity, packaging, social media, and a new e webpage.

This project resulted in clear graphic guidelines that represent Furry Family's values and aspirations, a strong design system to help the design team communicate cohesively, and a scalable packaging design that resonates with its consumers.

My role: Art Direction, Visual Identity, Packaging Design, Illustration.